Toll Free: 877-748-7776

The Impact of On-Site Security Guards on Customer Dwell Time and Business Success

In the fast-paced world of retail and business, creating an environment where customers feel safe, valued, and at ease is essential. One powerful way to achieve this is by employing on-site security guards. Beyond their primary role of safeguarding assets, these professionals play a surprisingly significant role in influencing customer behavior and business success. In this post, we’ll delve into the ways in which on-site security guards can increase the time customers spend in stores and businesses, and we’ll back our insights with relevant statistics and data.

The Crucial Role of On-Site Security Guards

On-site security guards are the frontline ambassadors of safety and order in a business establishment. Their very presence acts as a deterrent to potential wrongdoers, making customers and employees feel more secure. This sense of security is vital for fostering a positive shopping experience, as customers are more likely to spend time in a store or business when they feel safe.

Impact on Customer Dwell Time

Customer dwell time refers to the duration a customer spends in a store or business. Studies have consistently shown a positive correlation between the presence of on-site security guards and increased customer dwell time. According to research conducted by the National Association for Shoplifting Prevention, businesses that invest in visible security measures like guards experience a 61% reduction in shoplifting incidents, resulting in a safer and more inviting atmosphere for customers. This sense of security translates into longer stays, as customers feel more comfortable spending time browsing products and engaging with services.

The Statistical Edge

Let’s delve into the numbers that highlight the tangible impact of on-site security guards on customer dwell time:

Psychological Factors at Play

The presence of on-site security guards has a profound impact on customers’ psychological perceptions. When customers perceive a business as secure, they are more likely to invest time in exploring its offerings. Here’s how this works:

Creating a Positive Feedback Loop

The impact of on-site security guards on customer dwell time can create a positive feedback loop that benefits businesses in numerous ways:


In the world of business, every minute a customer spends within a store or establishment can make a difference. On-site security guards play a pivotal role in not only ensuring safety but also in enhancing customer dwell time. From reducing perceived risks to fostering trust and creating a positive feedback loop, their impact is undeniable. As the statistics and research highlight, the presence of security guards correlates with increased customer engagement, longer visits, and ultimately, improved business success.

Investing in on-site security guards isn’t just about safeguarding assets; it’s about investing in customer satisfaction, loyalty, and long-term growth. By creating an environment where customers can shop with peace of mind, businesses set the stage for increased dwell time, higher sales, and a reputation for prioritizing the well-being of their patrons. In a world where customer experience is paramount, on-site security guards prove to be a valuable asset that pays dividends beyond measure.

VSS offers on-site security 24 hours a day, 7 days a week, 365 days a year. Each property that VSS secures has a comprehensive security manual on-site. With more than 35 years in the industry, VSS has provided security for countless properties and businesses. Give us a call today to see what we can do for you. 

« back to blog

Ranking Arizona Best of our Valley ESGR logo

© 2018 VSS Security. All rights reserved.
DPS License #1003729